Advertise with WROL Irish 950 and Salem Media
Optional SEO-focused
-Boston Radio Advertising & Digital Marketing
-Reach Boston’s Irish-American Community
-Google Ads, SEO, OTT/CTV & Lead Generation
-Customized Advertising Solutions for Your Business
-Talk With Salem Media About Your Advertising Goals
If you know us as The Irish Hit Parade, or what many listeners still refer to as “The Irish Hour,” you already know that WROL Irish 950 has a special connection to Boston’s Irish-American community. But there is much more to our advertising capabilities than Irish music and radio.
The Irish Hit Parade is one of hundreds of programs and media properties owned and operated by Salem Media Group, a national media company with more than 80 radio stations in 29 markets across the United States. Through Salem Media, advertisers can reach highly targeted local, regional, national and international audiences through a combination of traditional media and today’s most advanced digital marketing technologies.
More Than Radio Advertising
Radio remains a powerful way to build awareness, create familiarity and connect with an audience—and WROL Irish 950 provides advertisers with a unique opportunity to reach Boston’s Irish-American community and listeners who have a strong connection to Irish music, culture and traditions.
But today, Salem Media is much more than a radio company.
Our team develops customized advertising and marketing campaigns designed around each client’s specific goals. Depending on the business, audience and budget, a campaign can include Google Paid Search, Google Local Services Ads, SEO, digital display advertising, programmatic advertising, digital out-of-home advertising, streaming audio, radio, OTT/CTV television, addressable geotargeting, geofencing, social media and more.
We can help a local service business generate leads, help a regional company expand into new markets, promote an event, build awareness for a brand, drive traffic to a website or create a comprehensive multi-channel marketing campaign.
Digital Marketing and Lead Generation
For businesses that depend on leads and new customers, our digital marketing capabilities can go far beyond traditional advertising.
Salem Media can help businesses reach prospective customers based on geography, demographics, interests, online behavior, search activity and other available audience signals. Campaigns can be built to reach consumers when they are actively searching for products and services or when they are most likely to be influenced by relevant advertising.
Our capabilities include Google Ads, Local Services Ads, SEO and AI-focused search strategies, digital display, programmatic advertising, geofencing, addressable campaigns, social media, streaming audio and OTT/CTV television advertising.
And when we say “much more,” we mean it.
Salem Media also owns and operates dozens of websites and digital properties, along with influential radio personalities, podcasts, social media platforms and other media assets. These resources allow us to build campaigns that combine the credibility and reach of established media with the targeting and measurement capabilities of modern digital advertising.
Customized Advertising Solutions
There is no single advertising package that works for every business. That’s why our campaigns are customized around your objectives.
A campaign might be as simple as advertising your business on WROL Irish 950, or it could include a combination of radio, streaming, Google advertising, SEO, social media, digital display, geotargeting and television.
Whether you are a local contractor, professional service provider, restaurant, retailer, nonprofit organization, entertainment company, tourism destination or national brand, our goal is to develop an advertising strategy that fits your audience, objectives and budget.
Let’s Talk About Your Business
If you’re interested in advertising on WROL Irish 950, reaching Boston’s Irish-American audience, or learning more about the broader advertising and digital marketing solutions available through Salem Media, we’d like to hear from you.
Schedule a conversation with Paul Gleason, General Sales Manager, to discuss your goals, ask questions and determine what type of advertising strategy may make sense for your business.
Whether you are looking for radio advertising, digital marketing, lead generation, SEO, Google Ads, OTT/CTV, geotargeting or a comprehensive multi-platform campaign, we can start with a simple conversation and build from there.
Contact Paul Gleason today to schedule a discovery call and learn how WROL Irish 950 and Salem Media can help you reach more customers.
Paul Gleason
General Sales Manager
Salem Media Group
500 Victory Rd.
Quincy, Ma 02171
617-691-2513